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LIVE · BYADATA KNOWLEDGE HUB

From Raw Data
to Strategic
Decisions.

A knowledge hub by a Marketing & Product Analyst specializing in CRM segmentation, retention modeling, LTV optimization, and paid media measurement — built for analysts and curious minds across Arabic, English & Spanish.

PRODUCT FUNNEL ANALYSIS LIVE
84%
RETENTION
3.2x
LTV GROWTH
6.2%
CHURN

Everything a Product Analyst Needs

Real frameworks. Real SQL. Real decisions.

📊
Product Analysis A-Z
12 frameworks — from funnel to cannibalization. Every chart explained with real SQL.
👥
CRM Intelligence
RFM segmentation, LTV modeling, lifecycle stages — understand your users deeply.
📈
Data Analytics
Real dashboards, real KPIs. Turn data into executive-level decisions.
🎯
RFM Segmentation
Build customer segments from scratch using Recency, Frequency and Monetary value.
💰
LTV Modeling
Calculate and grow customer lifetime value — no pre-built columns needed.
📡
Paid Media Measurement
CPI, CPC, CPO, ROI — measure every channel. Know what's working and what's not.

Product Analysis A to Z

12 frameworks every analyst needs — with the right chart, real SQL, and pro tips for each case.

CRM Dashboard

Track, segment and understand your users at every stage of their journey.

12,481
TOTAL USERS
↑ 12.4% this month
3,204
ACTIVE USERS
↑ 8.1% this week
84%
RETENTION RATE
↑ 2.3% vs last month
6.2%
CHURN RATE
↑ 0.8% vs last month
Users
NameSegmentLast ActiveStatusLTV
Ahmed Al-RashidPower User2h agoActive$840
Sara MohammedRegular1d agoActive$320
Carlos RuizNew User3h agoOnboarding$49
Fatima Al-ZahraPower User5h agoActive$1,240
Miguel TorresAt Risk8d agoAt Risk$180
Nora KhalidPower User1h agoActive$960
Omar SaudDormant42d agoDormant$199
Layla HassanRegular2d agoActive$228

User Segments

Power User 45%
Regular 28%
New 16%
At Risk 11%

Top Channels

Organic
72%
Referral
18%
Paid
10%

Analytics Dashboard

Real metrics, real decisions. Track what matters most for your product.

48.2K
MONTHLY ACTIVE
↑ 18.3%
6.4
AVG SESSION (MIN)
↑ 1.2 min
2.8%
CONVERSION RATE
↑ 0.4%
$42
AVG REVENUE/USER
↑ $6 vs last Q

User Growth

MONTHLY ACTIVE USERS — LAST 12 MONTHS

Revenue by Channel

BREAKDOWN — THIS QUARTER
Product
65%
Services
25%
Partners
10%

Retention Cohorts

WEEK-OVER-WEEK RETENTION %

Key KPIs

PRODUCT HEALTH METRICS
84%
D30 RETENTION
3.8
NPS SCORE
4.2x
DAU/MAU
$28
CAC
Rayan
Alabdulkarim
Marketing & Product Analyst

I sit at the intersection of data, product, and marketing strategy. My work goes beyond reporting — I translate raw behavioral data into growth decisions, LTV improvements, and sustainable product strategies.

I've built automated data pipelines in Python, engineered CRM segmentation logic from scratch using SQL, measured paid media performance via the Adjust API, and designed analytics frameworks for QSR product launches — from soft launch to scale. I think in systems: not just "how much did we sell?" but whether it's sustainable, margin-healthy, frequency-improving, and LTV-positive.

RA
Rayan Alabdulkarim
MARKETING & PRODUCT ANALYST · KSA
SQL
ADVANCED
Python
PIPELINES
CRM
RFM · LTV
BI
POWER BI
in Connect on LinkedIn

What I Work With

🗄️
SQL — Advanced
Window FunctionsCTEsCohort LogicRFM QueriesDate EngineeringFrequency BucketsBehavioral FilteringMapping Tables
🐍
Python
PandasAdjust APIAutomated SchedulersCSV PipelinesKPI LogicProphet ForecastingDashboard Automation
📊
BI & Dashboards
Power BIDAX MeasuresMetabaseKPI TrackingHeatmapsBehavioral Matrices
👥
CRM & Lifecycle
RFM SegmentationBehavioral TriggersReactivation LogicChampion/At-RiskSuppression LogicIncremental Orders
📈
Product Analytics
Funnel AnalysisRetention ModelingCohort AnalysisA/B TestingLTV ModelingAttach RateCannibalization DetectionFrequency Segmentation
🎯
Performance Marketing
Adjust APICPI / CPC / CPOROI ModelingInfluencer AttributionCAC TrackingLTV vs CACPaid Media KPIs

Technical Skill × Business Impact

The real edge isn't just knowing SQL or Python — it's turning data into a decision that grows revenue, improves LTV, and scales sustainably.

SQL
Segment logic & campaign measurement
Python
Automated pipelines & forecasting
Power BI
Executive dashboards & decision tools
Cohort Logic
Retention growth measurement
Frequency Analysis
LTV & repeat behavior growth
Margin Modeling
Sustainable product strategy (65–75% targets)

Industry Standards

Real benchmarks across 14 industries. Know what good looks like — retention rates, churn, LTV, CAC, and more.